Creative Specifications and Guidelines

Technical Ad Specs

LOCATION DIMENSIONS CREATIVE DETAILS
LEADERBOARD CareerBuilder.com, select niche Site on CB Network 728x90
*GIF, JPG, Flash, Motif, Eyeblaster, Pointroll, Eyewonder, MediaPlex
*up to 3 loops; 30 seconds max (combined)
*Third Party Rich Media accepted
*40K Size Max on Flash and JPG/GIF
*18 frames per second max
*100K additional file size
WIDE SKYSCRAPER CareerBuilder.com, select niche Site on CB Network 160x600
MEDIUM RECTANGLE CareerBuilder.com, select nicheSite on CB Network 300x250
POPUNDER CareerBuilder.com homepage 720x300
EMPLOYER-SIDE BANNER 728x90
FACEBOOK RIGHTSIDE facebook.com newsfeed and profiles 110x80
*GIF, JPG
*4K maximum file size
*Facebook requirements here
VERTICAL SPONSORSHIP RECTANGLE 300x200
*GIF, JPG
*40K maximum file size
VERTICAL NEWSLETTER RECTANGLE 215x225
MOBILE mobile.careerbuilder.com 320x50 120x20 168x28 216x36 300x50 *GIF, JPG
*40K maximum file size

Consumer Email Creative Requirements

  • Creative accepted two ways:
    1. Content in a word doc along with Advertiser’s logo in a gif/jpg
    2. HTML
      • Cannot be wider than 600 pixels
      • All images must be hosted by the client
      • All HTML submissions must contain text within the HTML;Sample HTML code provided below (the HTML text that would display is in BOLD):
<table>
<tr>
<td><font face=”Arial” size=1 color=”#000000”>
Here is example text that would display even when images are blocked
</font></td>
</tr>
</table>

Information for Submitting Flash Creative

Submit the following
  1. SWF File published no higher than version 8
  2. Backup GIF/JPG
  3. Include linking URL
  4. Max 18 fps
  5. Insert the proper clickTag command only into the GetURL action.
    6. Click Tracking The author of the Flash source file (.fla) has to assign a clickTag variable using a getURL button action. Example: on(release){ getURL(clickTag,"_blank") }

Approved Third Party Vendors

  • Atlas
  • Doubleclick
  • Eyeblaster
  • Eyewonder
  • Pointroll
  • Unicast
  • Zedo
  • Mediaplex
  • BlueStreak

Video In-Banner AD Specifications

  • 40K initial load and up to 100K for streaming
  • Audio must be user initiated on click
  • Stop, start and volume controls are required
  • Video cannot loop and cannot exceed 30 seconds
**only on CB network sites, not Careerbuilder.com unless authorized

Business To Business Email Exclusion File Specifications

  1. Files type should be .txt (text) or .csv (comma delimited).
  2. Files should ONLY contain email addresses.
  3. A file may be compressed or “zipped” if necessary to meet file size requirements.
  4. The maximum number of email addresses must be 5 million and the file size may not exceed 300mb.

For more detailed information