Web Analytics Analyst

Essential Duties and Responsibilities:

• Build and manage monthly dashboards with data from web analytics, social media, CRM and a variety of sources.
• Validate and troubleshoot website tagging and work with media agencies for implementation of best practices for their tracking.
• Use a variety of tools to develop key insights into demographic, social media, paid media and other key behaviors.
• Present key findings to clients and internal account teams.
• Constantly improve the precision and clarity of reports.
• Provide ad hoc report request support.
• Prepare quarterly and annual executive level reports in presentation formats using dashboard data as well as inputs from myriad sources.
• Participate in key account coordination activities so you can stay integrated with account teams in NY.
• Collaborate on writing briefs and participate in briefing meetings.
• Where appropriate, attend research groups and participate in debriefing sessions.
• Assist in preparation of internal research materials and client level deliverables.
• Be prepared to apply learnings to day-to-day activities and discussions.
• Maintain accurate timesheets that are completed by required deadlines.

Communication Skills

• Be a good listener.
• Master business-writing and communication skills in written reports and oral presentation.
• Demonstrate good follow up skills.
• Be responsive, clear, and concise.
• Curiosity: Be open-minded to ideas wherever they come.  Curious people are unafraid of change and growth.
• Collaboration: Be self-confident without a big ego and be eager to work with all types of people.
• Integrity: What we say is what we do - honesty and respect in our dealings are always required.
• Resourcefulness: To find ways to do whatever it takes for our clients and our people.

Leadership Responsibilities

• Build relationships with entire account team and become a reliable source for anyone who needs help.
• Interface with other departments effectively.

Qualifications include:

• BA in Marketing, Stats, Math, Communications, Media Sciences, Journalism, Computer Science, Business, Astrophysics or Marine Biology.  It doesn’t matter so much where you come from as to where you are going.  The Group Director has a BA in US History.
• 3+ years of marketing analytics experience either agency or client side.
• Intimate knowledge of all or most key web analytics platforms including Site Catalyst, Google Analytics, WebTrends and / or others.  Certification not required but is nice to have.
• Fluency in all basic office programs (PPT, XLS, DOC) is required.  We are a Mac shop so KEY and other platforms are crucial but not a deal breaker.
• You must be able to write clearly and quickly, present your ideas in an organized and coherent manner and be willing to stand up to the challenges of client marketing teams, brand managers, corporate communications and the myriad agencies that are circling around at our Global 2000 level clients.
• You must be a self-starter and a problem solver, eager for keeping busy and engaged.