Loading...
Employer Quick Look
Consumer Products
HQ: Fond du Lac, WI |
5,000 - 10,000 employees |
Stumbling into the outboard business… the best mistake ever
Carl Kiekhaefer was a young engineer fresh out of college. With financial help from his father, he bought a dying outboard motor manufacturing company in Cedarburg, Wis. He never intended to get into the outboard business. His plan was to make magnetic separators for the dairy industry. But included in the assets of the company were 300 defective outboards that had been rejected by a large mail order retailer. Carl needed cash to keep his new business running, so with a small crew, he rebuilt the motors and sold them back to the mail order company. The engines performed so well that the buyer placed an order for more. Soon a second firm asked him to design and build an alternate-firing twin cylinder model. The Kiekhaefer Corporation was in business.
Outboards weren't new in 1940. Unfortunately, they weren't reliable either. Working on his own designs for his fledgling outboard motor business, Carl Kiekhaefer developed features for quick, powerful, dependable boating power: a rubber water pump rotor that tolerates sand, silt, and vegetation; a one-piece streamline housing that protects drive shaft, waterline, and exhaust from exposure to the elements; and a reed valve induction system. All were part of a new vision for outboards. He called them Mercury, after the fleet-footed messenger of the Roman gods.
At the 1940 New York Boat Show, Kiekhaefer displayed his engines for the first time. In his homemade tradeshow booth, Carl accepted orders for more than 16,000 motors, and the marine industry changed forever.
In December 1941, the United States entered World War II. American factories shifted production from commercial to military products. At the Kiekhaefer Corporation, expansion plans ground to a halt. Nationwide, factories were converted to manufacture equipment for the war effort.
Doing what it could to survive, the tiny company sought government contracts. The government needed air-cooled, two-man chainsaws for the army, and Carl accepted the challenge. Kiekhaefer had never before manufactured a chainsaw, and for nearly 20 years army engineers had tried to develop a portable power saw to replace the heavy, cumbersome models then in use. But in just two months, Kiekhaefer completed a new machine. In a test, the saw powered by the Mercury engine cut through a 24-inch green log in 17 seconds, as opposed to 52 seconds for its nearest competitor. The chainsaw contract was awarded to Kiekhaefer Corporation.
Throughout World War II, Kiekhaefer Corporation was a mass producer of chainsaw engines, and by the end of the war, they were the largest builder of chainsaws in the world. The company also manufactured products that took to the air with two-cycle engines for drone aircraft, and the company became a recognized authority on radio-controlled aircraft.
Post-war boating boom
Before the war, an outboard motor was mainly a device to propel a fisherman's boat. A 6-horsepower was considered big. But immediately after the war, times were changing. With more money and more leisure time, tens of thousands of families were discovering boating. Water skiing, once deemed a pastime for daredevils, became a popular family sport, and one that required even greater horsepower. Kiekhaefer anticipated the boom in recreational boating and the increasing demand for larger and more powerful outboard motors.
At the 1947 New York Boat Show, Mercury introduced "Lightning," a two-cylinder alternate firing design of 19.8 cubic inches. Rated at 10 horsepower, it outperformed competitive engines rated twice as powerful. To back up his performance claims, Carl displayed two Lightnings that ran a total of 75,000 miles - an early taste of the company's passion for testing.
The explosion in consumer demand fueled expansion, and in 1948, Kiekhaefer built the prototype of the engine he had been promising since before Word War II, the Mercury Thunderbolt. It was a larger, more powerful outboard to meet the growing demands of the post-war boating boom. Thunderbolt was the industry's first four-cylinder-in-line, two-cycle, 40-cubic-inch engine. It delivered a whopping 40 horsepower - well in excess of its advertised 25 horsepower.
Racing into history
To promote his outboard business, Carl Kiekhaefer entered the sport of stock car racing. Driving large but powerful Chrysler 300s, his team's mechanical innovations and attention to detail culminated in two national championships - both the NASCAR and AAA circuits - claiming the largest collection of stock car racing trophies ever won in a single season and stunning the racing community. Among their innovations were the first dry paper air filters, which are standard in automobiles today.
Kiekhaefer's stock car team dominated the NASCAR circuit, setting a new record in the Daytona Beach "Flying Mile" at nearly 140 mph in the new Chrysler 300B. His teams would win a phenomenal 80 percent of all races entered, without a single driver injury, and would never be charged with an infraction of the rules. But because he was such an overwhelming competitor (at one point winning 16 races in a row) race fans turned against the Kiekhaefer team. Deeply hurt, Carl Kiekhaefer withdrew from stock car racing at the end of the 1956 season.
In 1957, the company began operations at a 1,400-acre undeveloped Florida lake - a new testing area away from prying eyes. To keep the location a secret, Carl Kiekhaefer referred to it as "Lake X" when speaking with outsiders, and the name stuck.
That same year, the Mark 75 was introduced, the industry's first six-cylinder, 60-hp outboard. At Lake X, two Mark 75s set a world endurance record, each propelling a family-sized runabout over 50,000 miles in 68 3/4 days of continuous night-and-day running. Refueling on the run, they maintained an average speed of 30.3 miles per hour.
The 1960s was a decade of tremendous growth and innovation for Kiekhaefer Marine. In 1961, Kiekhaefer merged with Brunswick Corporation, whose 125 years of leisure business leadership brought capital for sustained growth around the world.
The revolutionary MerCruiser engine was introduced at the Chicago Boat Show that same year, offering the first sterndrive unit of over 100 hp. It combined the power and economy of inboard engines with the flexibility and maneuverability of outboard drive units. MerCruiser outsold all other sterndrive brands combined, and eventually captured an incredible 80 percent of the worldwide market. Within the next few years, Kiekhaefer also unveiled the first 100 and 125-horsepower outboards, and also introduced the distinctive "phantom black" cowl that has become Mercury's trademark.
Carl Kiekhaefer resigned as president of the company in 1969, and shortly thereafter the company's name was officially changed from Kiekhaefer Marine to Mercury Marine.
Set the standard, then surpass it… that's the Mercury way
In the early 1970s, a Mercury Twister II racing outboard set a world outboard speed record of 136.381 mph, breaking the old mark by more than 5 mph. And the company continued to break records around the world. The new Mariner Outboard was introduced in Australia and proved itself quickly, setting a new endurance speed record in 1975 during a 546-mile run from Sydney to Brisbane. An 18-hour running time slashed more than nine hours off the previous record. In 1976, Mariner Outboards were introduced in Europe and the United States; in conjunction with the American debut, three Mariner-powered boats ran up the Mississippi River from New Orleans to Chicago for a total of 4,500 boat miles.
Improvements to Mercury products continued to set standards for the industry: refining fuel efficiency on high-horsepower outboards, introducing comprehensive one-hand controls on an outboard tiller, creating higher performance MerCruisers for sport boat owners seeking additional power, and creating sophisticated production outboards with electronic fuel injection (EFI) that would deliver the correct fuel mixture for all conditions. With its reputation for quality, innovation and durability, Mercury solidified its position as the prestige brand for marine propulsion.
Responding to the demand for bigger, faster, more efficient engines, in 1993 the company introduced a new product line, the Sport Jet 90, on Bayliner and Sea Ray boats; it was an instant hit, starting an industry stampede into jet boats. Two years later, Sport Jet introduced a 120-hp model, the perfect engine for towing skiers, knee boarders and tubers. And, with the introduction of the Sport Jet 175V6, V-6 power became available in a mini-jet engine.
In 1996, Mercury and Mariner astounded the marine industry when it introduced 200-hp, OptiMax direct fuel-injected, two-stroke outboard engines. This new technology injected a high-pressure mixture of fuel and air directly into each cylinder, providing greatly improved fuel economy, smoother running and a reduction in hydrocarbon and carbon monoxide emissions that exceeded government proposals for the year 2006.
The following year, Mercury took a chance with this "experimental" technology by entering production Mercury OptiMax engines in the grueling "24 Hours of Rouen" international boat race in Rouen, France. Nowhere has Mercury's superiority been more evident than at high speeds on rough water! The OptiMax engines finished first in the low emissions class, and fourth and fifth overall, behind Mercury Racing engines in a display of racing dominance. In subsequent years, Mercury OptiMax teams have continued to dominate the race at Rouen. In an unparalleled history-making performance in 2000, Mercury Racing swept the French endurance race, setting course records and demonstrating racing's future with low emissions two-stroke technology. Mercury OptiMax-powered boats took first, second and fourth place overall, beating larger displacement traditional race engines of all competitors.
In a testament to his vision and contribution to motorsports, in 1998 the late Carl Kiekhaefer was inducted into the Motorsports Hall of Fame of America at the Motorsports Museum in Novi, Mich. Mercury Marine continues his legacy of innovation and superiority in the manufacturing of marine propulsion products and accessories. As the largest division of Brunswick Corporation, Mercury has facilities across the United States and throughout the world, with over 6000 employees and over 7000 dealers worldwide.
The company is integrally involved in conservation issues and also supports fishing, boating, boat racing and watersports activities. Together Mercury employees and dealers are proud of their unmatched record of leadership, innovation, and service. Around the world, Mercury Marine remains The Marine Experts.
Carl Kiekhaefer was a young engineer fresh out of college. With financial help from his father, he bought a dying outboard motor manufacturing company in Cedarburg, Wis. He never intended to get into the outboard business. His plan was to make magnetic separators for the dairy industry. But included in the assets of the company were 300 defective outboards that had been rejected by a large mail order retailer. Carl needed cash to keep his new business running, so with a small crew, he rebuilt the motors and sold them back to the mail order company. The engines performed so well that the buyer placed an order for more. Soon a second firm asked him to design and build an alternate-firing twin cylinder model. The Kiekhaefer Corporation was in business.
Outboards weren't new in 1940. Unfortunately, they weren't reliable either. Working on his own designs for his fledgling outboard motor business, Carl Kiekhaefer developed features for quick, powerful, dependable boating power: a rubber water pump rotor that tolerates sand, silt, and vegetation; a one-piece streamline housing that protects drive shaft, waterline, and exhaust from exposure to the elements; and a reed valve induction system. All were part of a new vision for outboards. He called them Mercury, after the fleet-footed messenger of the Roman gods.
At the 1940 New York Boat Show, Kiekhaefer displayed his engines for the first time. In his homemade tradeshow booth, Carl accepted orders for more than 16,000 motors, and the marine industry changed forever.
In December 1941, the United States entered World War II. American factories shifted production from commercial to military products. At the Kiekhaefer Corporation, expansion plans ground to a halt. Nationwide, factories were converted to manufacture equipment for the war effort.
Doing what it could to survive, the tiny company sought government contracts. The government needed air-cooled, two-man chainsaws for the army, and Carl accepted the challenge. Kiekhaefer had never before manufactured a chainsaw, and for nearly 20 years army engineers had tried to develop a portable power saw to replace the heavy, cumbersome models then in use. But in just two months, Kiekhaefer completed a new machine. In a test, the saw powered by the Mercury engine cut through a 24-inch green log in 17 seconds, as opposed to 52 seconds for its nearest competitor. The chainsaw contract was awarded to Kiekhaefer Corporation.
Throughout World War II, Kiekhaefer Corporation was a mass producer of chainsaw engines, and by the end of the war, they were the largest builder of chainsaws in the world. The company also manufactured products that took to the air with two-cycle engines for drone aircraft, and the company became a recognized authority on radio-controlled aircraft.
Post-war boating boom
Before the war, an outboard motor was mainly a device to propel a fisherman's boat. A 6-horsepower was considered big. But immediately after the war, times were changing. With more money and more leisure time, tens of thousands of families were discovering boating. Water skiing, once deemed a pastime for daredevils, became a popular family sport, and one that required even greater horsepower. Kiekhaefer anticipated the boom in recreational boating and the increasing demand for larger and more powerful outboard motors.
At the 1947 New York Boat Show, Mercury introduced "Lightning," a two-cylinder alternate firing design of 19.8 cubic inches. Rated at 10 horsepower, it outperformed competitive engines rated twice as powerful. To back up his performance claims, Carl displayed two Lightnings that ran a total of 75,000 miles - an early taste of the company's passion for testing.
The explosion in consumer demand fueled expansion, and in 1948, Kiekhaefer built the prototype of the engine he had been promising since before Word War II, the Mercury Thunderbolt. It was a larger, more powerful outboard to meet the growing demands of the post-war boating boom. Thunderbolt was the industry's first four-cylinder-in-line, two-cycle, 40-cubic-inch engine. It delivered a whopping 40 horsepower - well in excess of its advertised 25 horsepower.
Racing into history
To promote his outboard business, Carl Kiekhaefer entered the sport of stock car racing. Driving large but powerful Chrysler 300s, his team's mechanical innovations and attention to detail culminated in two national championships - both the NASCAR and AAA circuits - claiming the largest collection of stock car racing trophies ever won in a single season and stunning the racing community. Among their innovations were the first dry paper air filters, which are standard in automobiles today.
Kiekhaefer's stock car team dominated the NASCAR circuit, setting a new record in the Daytona Beach "Flying Mile" at nearly 140 mph in the new Chrysler 300B. His teams would win a phenomenal 80 percent of all races entered, without a single driver injury, and would never be charged with an infraction of the rules. But because he was such an overwhelming competitor (at one point winning 16 races in a row) race fans turned against the Kiekhaefer team. Deeply hurt, Carl Kiekhaefer withdrew from stock car racing at the end of the 1956 season.
In 1957, the company began operations at a 1,400-acre undeveloped Florida lake - a new testing area away from prying eyes. To keep the location a secret, Carl Kiekhaefer referred to it as "Lake X" when speaking with outsiders, and the name stuck.
That same year, the Mark 75 was introduced, the industry's first six-cylinder, 60-hp outboard. At Lake X, two Mark 75s set a world endurance record, each propelling a family-sized runabout over 50,000 miles in 68 3/4 days of continuous night-and-day running. Refueling on the run, they maintained an average speed of 30.3 miles per hour.
The 1960s was a decade of tremendous growth and innovation for Kiekhaefer Marine. In 1961, Kiekhaefer merged with Brunswick Corporation, whose 125 years of leisure business leadership brought capital for sustained growth around the world.
The revolutionary MerCruiser engine was introduced at the Chicago Boat Show that same year, offering the first sterndrive unit of over 100 hp. It combined the power and economy of inboard engines with the flexibility and maneuverability of outboard drive units. MerCruiser outsold all other sterndrive brands combined, and eventually captured an incredible 80 percent of the worldwide market. Within the next few years, Kiekhaefer also unveiled the first 100 and 125-horsepower outboards, and also introduced the distinctive "phantom black" cowl that has become Mercury's trademark.
Carl Kiekhaefer resigned as president of the company in 1969, and shortly thereafter the company's name was officially changed from Kiekhaefer Marine to Mercury Marine.
Set the standard, then surpass it… that's the Mercury way
In the early 1970s, a Mercury Twister II racing outboard set a world outboard speed record of 136.381 mph, breaking the old mark by more than 5 mph. And the company continued to break records around the world. The new Mariner Outboard was introduced in Australia and proved itself quickly, setting a new endurance speed record in 1975 during a 546-mile run from Sydney to Brisbane. An 18-hour running time slashed more than nine hours off the previous record. In 1976, Mariner Outboards were introduced in Europe and the United States; in conjunction with the American debut, three Mariner-powered boats ran up the Mississippi River from New Orleans to Chicago for a total of 4,500 boat miles.
Improvements to Mercury products continued to set standards for the industry: refining fuel efficiency on high-horsepower outboards, introducing comprehensive one-hand controls on an outboard tiller, creating higher performance MerCruisers for sport boat owners seeking additional power, and creating sophisticated production outboards with electronic fuel injection (EFI) that would deliver the correct fuel mixture for all conditions. With its reputation for quality, innovation and durability, Mercury solidified its position as the prestige brand for marine propulsion.
Responding to the demand for bigger, faster, more efficient engines, in 1993 the company introduced a new product line, the Sport Jet 90, on Bayliner and Sea Ray boats; it was an instant hit, starting an industry stampede into jet boats. Two years later, Sport Jet introduced a 120-hp model, the perfect engine for towing skiers, knee boarders and tubers. And, with the introduction of the Sport Jet 175V6, V-6 power became available in a mini-jet engine.
In 1996, Mercury and Mariner astounded the marine industry when it introduced 200-hp, OptiMax direct fuel-injected, two-stroke outboard engines. This new technology injected a high-pressure mixture of fuel and air directly into each cylinder, providing greatly improved fuel economy, smoother running and a reduction in hydrocarbon and carbon monoxide emissions that exceeded government proposals for the year 2006.
The following year, Mercury took a chance with this "experimental" technology by entering production Mercury OptiMax engines in the grueling "24 Hours of Rouen" international boat race in Rouen, France. Nowhere has Mercury's superiority been more evident than at high speeds on rough water! The OptiMax engines finished first in the low emissions class, and fourth and fifth overall, behind Mercury Racing engines in a display of racing dominance. In subsequent years, Mercury OptiMax teams have continued to dominate the race at Rouen. In an unparalleled history-making performance in 2000, Mercury Racing swept the French endurance race, setting course records and demonstrating racing's future with low emissions two-stroke technology. Mercury OptiMax-powered boats took first, second and fourth place overall, beating larger displacement traditional race engines of all competitors.
In a testament to his vision and contribution to motorsports, in 1998 the late Carl Kiekhaefer was inducted into the Motorsports Hall of Fame of America at the Motorsports Museum in Novi, Mich. Mercury Marine continues his legacy of innovation and superiority in the manufacturing of marine propulsion products and accessories. As the largest division of Brunswick Corporation, Mercury has facilities across the United States and throughout the world, with over 6000 employees and over 7000 dealers worldwide.
The company is integrally involved in conservation issues and also supports fishing, boating, boat racing and watersports activities. Together Mercury employees and dealers are proud of their unmatched record of leadership, innovation, and service. Around the world, Mercury Marine remains The Marine Experts.
2005 Brunswick Benefits Summary for WI Salaried Employees
MEDICAL PLAN
Here’s how the PPO medical plans work. Each time you visit a doctor or other provider, you choose between In-Network and Out-of-Network providers.
In-Network providers have agreed to provide services at a discount.
You’ll pay a higher percentage of Out-of-Network provider charges.
IN NETWORK
OUT OF NETWORK
Deductible Per Individual Family Total Per Individual Family Total
Standard PPO $300 $900 $600 $1,800
High Deductible PPO $1,000 $3,000 $2,000 $6,000
Co-insurance
80% paid by Brunswick
(you pay 20%)
60% paid by Brunswick
(you pay 40%)
After you pay your deductible for a calendar year, the Plan pays the co-insurance percentage indicated until your out-of pocket limit is reached.
Out-of-Pocket Limit
Standard PPO
Per individual
$1,500 plus deductible Unlimited
Family total
$3,000 plus deductible Unlimited
High Deductible PPO
Per individual
$2,250 including deductible Unlimited
Family total
$5,250 including deductible Unlimited
Lifetime Maximum Benefit is $2 million per participant. Employee contribution is withheld pre-tax.
Wellness Benefit: In-network providers at 100% to $700 per year per person.
VISION SERVICE PLAN
BENEFIT
VSP PROVIDER
OUT-OF-NETWORK PROVIDER
Eye Exam ( 1 every 12 months)
$10 co-payment
$25 maximum reimbursement
Lenses
(1 pair every 12 months) $25 co-payment for lenses up to $130
20% discount on amount over $130
Single vision
$30 maximum reimbursement
Lined bifocal
$35 maximum reimbursement
Lined trifocal
$45 maximum reimbursement
Progressive (no line bifocal)
$35 maximum reimbursement
Frames
(1 every 24 months)
$25 co-payment for frames up to $130
20% discount on amount over $130 $45 maximum reimbursement
Contact Lenses
(Every 12 months)
$130 maximum reimbursement
(no co-payment)
$105 maximum reimbursement (no co-payment)
DENTAL PLANS
Brunswick Dental Plan
Care-Plus Prepaid Plan
Provider Location
Any Provider
Dental Associates ONLY
Annual Deductible
$50
None
Annual Maximum Benefit
$1,500 per year per person
$1,500 per year per person
Preventative Services:
2 visits per family member per year (oral exams, bitewing x-rays, cleanings)
0% co-insurance, no deductible 100%
Flouride treatment (limited to 1 per year)
Plan pays 100% of maximum allowable fee or negotiated fee. 100%
Basic Services:
Fillings, extractions, root canals, etc.
20% co-insurance, after deductible.
Plan pays 80% of maximum allowable fee or negotiated fee.
100%
Major Services:
Crowns, dentures, bridgework, etc.
50% co-insurance, after deductible.
Plan pays 50% of maximum allowable fee or negotiated fee.
100%
Orthodontic Services
No deductible. Paid at 50%. $1,500 lifetime maximum
Up to a $695.00 maximum co-payment per treatment.
MERCURY MARINE FAMILY MEDICAL CENTER
Voluntary Participation
Employees, dependents, and retirees who have coverage under Brunswick’s group health plan are eligible. Cost is $20 per office visit.
Co-pays can not be applied toward health insurance deductible; they can be applied toward flexible spending account.
EXPRESS SCRIPTS PRESCRIPTION DRUG PLAN
Generic
Drug
Preferred
Brand
Non-Preferred
Brand
Retail - Up to 34 day supply
$10
$20
$40
Mail Order – Up to 90 day supply
$20
$40
$120
DISABILITY BENEFITS
Salary Continuation:
Brunswick provides income for up to 26 weeks at full salary, in the event of an extended illness or injury that keeps you away from work for more than three consecutive days.
Long-term Disability:
This benefit is contributory. If elected, you may be eligible to receive long-term disability benefits if your disability continues beyond the 26-week salary continuation period. Long-term disability provides 60 percent of your monthly earnings, up to $15, 000 per month, during an extended period of disability.
DEATH BENEFITS
Brunswick provides basic life and accidental death and dismemberment (AD&D) coverage in an amount equal to 1.5 times your annual salary as of January 1, up to a maximum of $500,000. You can buy optional life insurance and personal accident insurance to further protect your family. The cost is based on your age and the amount of optional insurance elected.
FLEXIBLE SPENDING ACCOUNTS
Employees may contribute annually up to $10,000 on a pre-tax basis to reimburse out-of-pocket medical and dental expenses, and up to $5,000 to pay for dependent care. $260 is the annual minimum under both accounts.
PAID HOLIDAYS - 13
VACATION
Years of Service
In Year of Hire
1 day per month of employment – January through October
1 – 4
2 weeks
5 – 10
3 weeks
11 – 14
3 weeks, plus 1 day per year above 10 years of service
15 – 24
4 weeks
25 or more
5 weeks
REWARDS – PROFIT SHARING/401K PLAN
Eligibility - 18 years of age or older; immediate vesting; 60-day waiting period for 401K contributions and guaranteed profit sharing contribution or match. Employee can contribute up to 20% of pay on a pre-tax basis (no waiting period).
Automatic (paid monthly)
Profit Sharing - After 60 days of service, Brunswick will contribute 3% of your Profit Sharing Pay (includes base salary, overtime, commissions and bonuses)
Company Match - Brunswick will match one dollar for every dollar you contribute to the Plan, up to 3% of your compensation and .50 for every dollar on the next 2%.
Variable (paid annually based on Mercury Marine performance if active employee as of 12/31)
Profit Sharing - Brunswick contributes an additional amount between 0% and 6% of your Profit Sharing Pay (includes base salary, overtime, commissions and bonuses)
STOCK INVESTMENT PLAN
Voluntary participation. Amounts from $10 to $2,000 per month are withheld from payroll check and invested in Brunswick Common Stock.
TUITION REIMBURSEMENT
Eligible after three months of employment.
Maximum course load for High School or Vocational School: 2 courses per semester.
Maximum course load for College: 2 courses per period, not to exceed 8 credit hours.
Must apply for approval of course 3 weeks prior to enrollment.
BRUNSWICK EDUCATION PLAN
Upon death of employee, natural or adopted children (up to age 28) will receive for their educational expenses:
Grade 7 – 12 $400/school year; $2,400 maximum
College $2,000/school year; $8,000 maximum
BRUNSWICK SCHOLARSHIP PROGRAM
15 scholarships offered annually to sons and daughters of Brunswick employees registered as a full-time freshman, sophomore or junior in an accredited institution of higher learning. Recipients receive $2,000/academic year; $6,000 maximum.
30 scholarships offered annually to sons and daughters of Brunswick employees graduating from a high school or secondary school. Recipients receive $2,000/academic year; $8,000 maximum.
DOLLARS FOR DOERS
Eligible employees may apply for grants of $150 to qualified charitable organizations in which they are involved as volunteers.
Vision
To be the global marine industry leader enhancing the consumer’s positive boating experience by providing the finest marine propulsion systems, integrated electronics and services, and parts and accessories.
Mission
The mission of the Mercury Marine division is to serve and satisfy customers in the world wide pleasure, fishing, high performance, and commercial marine markets through the design, manufacture, and marketing of marine propulsion systems, related products, services and accessories, and specific products for non-marine applications, which provide superior value, thereby assuring sustained global market share growth and profitability.
To be the global marine industry leader enhancing the consumer’s positive boating experience by providing the finest marine propulsion systems, integrated electronics and services, and parts and accessories.
Mission
The mission of the Mercury Marine division is to serve and satisfy customers in the world wide pleasure, fishing, high performance, and commercial marine markets through the design, manufacture, and marketing of marine propulsion systems, related products, services and accessories, and specific products for non-marine applications, which provide superior value, thereby assuring sustained global market share growth and profitability.
Mercury products have always defined marine performance by offering innovative features not found anywhere else. And that tradition continues today. From the revolutionary direct fuel injected technology of OptiMax® – which provides an average of 45 percent better fuel economy than traditional 2-Strokes – to the multiport fuel injection®, easy water drain systems and 555 control modules of our legendary MerCruiser® sterndrives, Mercury has continued to lead the field in performance and in technology – a fact that’s best demonstrated by our SmartCraft® Integrated Marine Technology. It’s a system that provides the ultimate in control and information by offering Total Vessel Intelligence. But SmartCraft is only part of the story. With the growing demand for low-emission marine power, Mercury again stands at the leading edge. In fact, Mercury offers more engines that meet the stringent California Air Resources Board three-star rating than any other manufacturer in the world. Which means not only has Mercury earned a reputation as the most powerful name on the water, but we’ve also earned the right to be called the cleanest as well.