Director, Digital Measurement & Analytics - Smithfield, RI

Director, Digital Measurement & Analytics - Smithfield, RI or Boston, MA

Major financial services firm is seeking a creative, analytically driven, and collaborative team member to help us shape and grow our digital measurement and analytics capabilities. This individual will be highly engaged in analysis of the end-to-end user experience online, helping connect our offsite digital marketing efforts to onsite behavior and associated business outcomes. He/she will have the vision, structured thinking and business savvy to see how online data can lead to understanding audiences and how that understanding can help marketers develop high-impact, efficient branding and direct-response campaigns. The position supports several internal stakeholders, including digital marketing, media, integrated marketing, and the executive team.

Specific responsibilities with direction from the VP, Marketing Effectiveness include:

• Provide actionable, solutions-oriented metrics, insights and recommendations that lead to audience, traffic and conversion growth
• Analyze and derive actionable insights of website audience, website traffic, traffic drivers, and website usage and trends
• Conduct deep-dive analyses into click stream data and usage patterns to drive insights that can help guide digital marketing strategy
• Collaborate with digital marketing to tell a cohesive story about the end-to-end digital user experience and pathways.
• Lead meetings to present analysis, insights and recommendations to team members and senior executives
• Responsible for the design and results of digital marketing tests end-to-end from on-site to offsite to drive learnings
• Ensures testing is reliable, statistically significant, ongoing, and conducted rapidly
• Conducts analysis of test results and makes recommendations for rapid follow-up testing

Refer to Job#19807-CB  and send word attached resume to Orly Miller, [Click Here to Email Your Resumé] or register online at www.analyticrecruiting.com choosing Orly Miller as your contact.

Knowledge, Skills and Abilities:

• 8+ years experience in digital analytics and packaging insights/recommendations
• 5+ years online experience with a focus on web analytics and/or optimization and direct involvement with AB/MVT testing
• Solid experience leveraging and connecting DoubleClick data and Site side data to articulate performance
• Thorough understanding of online marketing and web metrics
• Significant hands-on experience with web analytics platform(s) - Omniture SiteCatalyst, Test & Target and Insight highly preferred
• Knowledge of Ad serving platforms such as DoubleClick/DART, Atlas, Eyeblaster etc. a plus
• In-depth knowledge of integrated marketing and CRM disciplines (including primary research, online advertising, direct marketing)
• Experience in a disciplined test/learn environment that includes both paid media and site side activity
• Excellent written, oral communication, project management and presentation skills.
• Ability to present complex data, financial analyses, and statistics in a simple and clear way
• Proven ability to interact with senior management and present actionable findings
• Highly proficient in PowerPoint and other Microsoft applications (ie. Excel)
• Hands-on experience in SAS, SPSS or comparable statistical modeling tool a plus
• Knowledge of Oracle and SQL a plus
• Knowledge of database design, applications, and data flows a plus
• Graduate degree preferred

Keywords: digital marketing, digital analytics, marketing analytics, web analytics, web metrics, omniture, test & target, SAS