Responsibilities: As the E-Commerce Manager in Stratham, New Hampshire, your responsibilities will include:
- Business Intelligence and Performance Analytics
- In partnership with the Manager of D2C Marketing & Sales, set strategy for the growth vision, and overall health of the Ecommerce channel
- Identify and recommend new opportunities to drive sales, visibility and efficiencies for the growth of Ecommerce business channel, including site functionality and design, and 3rd party/vendor effectiveness
- Evaluate KPI's of Ecommerce business channel with respective teams to monitor trend, performance and identify any areas of opportunity, including but is not limited to sales, profits, website analytics, program effectiveness and overall efficiencies
- Manage all technical and design related site upgrades for the company website and supporting platforms
- Maintain brand appropriate quality, design and functionality of the Ecommerce website
- Research and develop online business analytics and supporting programs as a vital component of online business decisions and tracking online consumer behavior and trends
- Conduct online research of competition, including but not limited to website content and features, and online marketing programs, with goal of ensuring brand differentiation within market
- Work in conjunction with the Manager of Marketing & Sales to develop the P&L for all Ecommerce related expenses and sales
- Deliver upon all sales targets set for Ecommerce channel, and all metrics set within the P&L/budgets
- Ensure maximum cost efficiencies and balanced spending are consistently achieved; track and ensure accurate budget forecasting, program ROI and benchmark identification
- Management of Online Marketing Campaigns
- Support Ecommerce Specialist in evaluation of integrated online marketing programs - including email marketing, search marketing & optimization, online partnerships and/or affiliations for brands and product line for growth of the website traffic
Kforce (Nasdaq:KFRC) is a professional staffing and solutions firm providing flexible and permanent staffing solutions in the skill areas of technology, finance & accounting, clinical research and healthcare. Backed by approximately our associates and consultants on assignment, Kforce is committed to "Great People = Great Results" for our valued clients and candidates. Kforce operates with 65 offices located throughout the United States and two offices in the Philippines.
Job Ref#: 2312~EQG~1160322P1~99
The following skills, knowledge and experience are required for this position unless noted otherwise:
- BA or BS Degree
- Minimum of 5 years relevant Ecommerce experience
- Prior retail and/or direct sales experience
- Strong understanding of interactive marketing, Ecommerce technologies and design experience
- Technically savvy
- Management experience
- Strategic vision paired with tactical attitude and ability
- Ability to manage multi-disciplinary teams (e.g. partners) towards achieving common goals
- Strong analytical skills
- Strong project management skills
- Proactive thinking, professional maturity and business savvy
- Strong written and oral communication skills
- Ability to work independently and make timely, sound decisions
- Strong ability for Business Analysis