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Target Passive Candidates Where They Work and Play
Get your brand and career opportunities in front of passive candidates where they are already active and engaged — on Facebook.
CareerBuilder's Facebook Advertising creates compelling messages that get candidates' attention, draws your target talent in, and encourages them to click through to learn more about your company and opportunities. Take the first step in building a relationship with candidates or customers on a site where they feel comfortable and secure.
We'll monitor ad performance during your campaigns to ensure the top-performing ones are being seen more frequently, pinpoint your target talent based on a variety of data, and create custom messages for each type of candidate you're focused on. We want to make sure your investment is as successful as possible.
Some of the ads we've created:
Target for specific positions and give candidates compelling information to act upon. This ad alone received over 900 clicks!
Clients provide fun, compelling creative that is more social — and gets more clicks.
Ads can be used for many different types of campaigns, depending on your need — contests included!
Go after niche talent in specific cities — this top performing ad's click-through rate was 10 percent higher than the Facebook average.
Through Facebook Advertising, your business is able to:
- Attract more of the passive candidates you need
- Promote your new or existing Facebook page and boost your referral program
- Advertise upcoming career events
- Target talent pools in specialized markets
- Increase exposure of your company and career opportunities
WHAT PEOPLE ARE SAYING
"While continually growing our fan base and encouraging discussion among them has proven to be an ongoing process, I think one of the biggest successes so far has been using Facebook as a way to highlight our best and most important resource — our people."-President, Allstates Technical Services