Brand Validation

Get an Unbiased View of Your Employment Brand

Did you know your current recruitment and marketing efforts are directly impacting your relationship with candidates? Brand Validation is a comprehensive survey of your target candidates that asks candidates how they identify with your employment brand and how deeply your message resonates with them. With this report, your company can accurately determine whether target candidates know your brand, how they relate to your brand, and how your brand is differentiated from your talent competitors. Based on your needs, we'll work with you to create 10 brand-related survey questions. The survey can be targeted to specific demographics, geographic locations or job titles.

• Did you recently launch a new branding campaign? We can provide insight into your campaign's success and determine how far the needle moved as a result of the campaign.
• Experiencing a low number of applicants? Find out if your employment brand goals are matching up with the actual perception of your employment brand. If not, this can be the first step in changing that perception and increasing your talent pool.
• Get valuable talent intelligence from your target candidates — and use it to find out what about your employment brand resonates with candidates, and what needs to be enhanced to improve attraction and retention.
• Your company is better positioned to attract and secure the best candidates in the market, as well as retain more of your current employees, with a stronger employment brand.